You Must Adapt to Changing Technology
By Renée Phillips
Did you know that in the U.S. mobile digital media time usage is now up to 51 percent and growing? So, if your website is not mobile friendly you’re losing a lot of potential customers. Google is constantly tweaking its algorithm, which is affecting your website search engine ranking so it’s important to understand SEO, meta tags and keywords. Facebook is changing its user rules and how it displays your posts, so you may want to adjust your usage accordingly. More artists are producing videos and sharing them on YouTube and Vimeo and getting a lot of attention. You may want to explore this art marketing tool to stay competitive. “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” ~ Marcel Proust Simply stated, the quality of your art business and your art-business relationships are dependent on how well you understand and utilize new technological developments. I encourage you to learn as much as possible about present-day technology or recruit a tech-savvy person to help you. As Charles Darwin established, “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” The Irish playwright George Bernard Shaw reminded us, “Progress is impossible without change, and those who cannot change their minds cannot change anything.” And, Marcel Proust eloquently said: “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” What these brilliant minds throughout history have known is something that is acutely evident in the fast-changing, technology-driven world in which we live. Leaders across all major industries agree that to succeed today in any profession one must be creative, innovative and adaptable to change. If you want to achieve professional satisfaction, advance your position in the art world and also maintain eternal youth and vitality, it is important to embrace change with a positive attitude. You may also want to: • Stay abreast of emerging trends, new art forms, techniques, new ways of exhibiting and marketing your art and new “artspeak.” • Observe how social media is reinventing itself and how you can use it to maximize your impact. • Follow leading art blogs from around the globe to discover the latest international news. • Follow business and technology experts on Twitter and Facebook such as Entrepreneur. • Avoid the temptation to immediately dismiss anything new and different. • Look for new ways to bring your art to new audiences. • Surround yourself with youthful, innovative and exuberant people who welcome change. Renée Phillips, The Artrepreneur Coach, helps artists attain their highest potential. She offers a free email newsletter on renee-phillips.com. As founder/director of Manhattan Arts International, she promotes artists through curated art programs and exhibitions. As founder of The Healing Power of ART & ARTISTS she, and her editorial team, write about the many benefits of art for individuals and our society.